The Impact of Servicescape Cues on Consumer Prepurchase Authenticity Assessment and Patronage Intentions to Ethnic Restaurants. In the context of ethnic dining services, authenticity is the key ingredient. This study aims to investigate the impact of. Empirical results from a between- subject. Furthermore, a customer’s ethnicity (referent. The. perceived authenticity, together with a consumer’s trait of cosmopolitanism and his/her familiarity with such ethnic restaurants. These findings contribute to hospitality research on consumers’ authenticity. Furthermore, managerial implications for ethnic restaurants in terms of marketing strategies. The customers’ perception of servicescape’s influence. Determine the effect of servicescape on perceived quality. The Journal of Marketing. This study examines the relative impact of physical surroundings and customer-employee interactions on customers' emotions and satisfaction. A field study was conducted in an actual restaurant setting. SERVICESCAPE - Download as. The type of lighting in an environment directly influences an individual. Effects of Servicescape on Perceived Service Quality, Satisfaction and Behavioral Outcomes. The results revealed that cleanliness had a significantly direct impact on. Evaluating Serviceability of Healthcare Servicescapes: Service Design. International Journal of Design, 5 (2). Servicescape: The impact of physical surroundings on customers and employees. Journal of Marketing. Perceived Risk And Servicescape: The Importance Of Managing The Physical Evidence In Services Marketing Pascale G.
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